Electronics Giant, Samsung has become the world’s highest-volume seller of smartphones in the first quarter. Samsung shipped 60 million units during the quarter, independent analyst company Canalys said in a Tuesday (April 30) press release.
Apple slipped to second while shipping 48.7 million units, according to the release. Samsung’s updates to its A-series smartphones and early premium offerings boosted its shipments in the first quarter. The company added that Apple’s headwinds in its core markets contributed to a double-digit decline.
Compared to last year’s S23 release, Samsung launched the Galaxy S24 a month earlier and shipped 13.5 million units, a 35% year-over-year shipment growth versus its predecessor in Q1. The Galaxy AI contributed to the strong performance of Samsung’s smartphone offering, is likely to continue adding to the company’s competitiveness, and signals a broader shift in the smartphone industry toward AI-driven innovation.
Apple saw its smartphone sales in China plummet to their worst performance since the start of the pandemic in 2019.. It was reported earlier that the latest installment of the iPhone hasn’t sold as well as previous versions, due partially to economic pressures and competition from Huawei. The worldwide smartphone market grew 10% year-over-year in the first quarter and reached 296.2 million units.
The market’s performance was better than expected after 10 difficult quarters, per the release.
Story by : Zenas Fiagbe
Source : Forbes